Influencer Marketing!

In this blog, I will cover some of the tricks that influencer use in the marketing realm to promote products and promote their image. Influencers have become a very popular and very prevalent throughout recent years. There are many influencers that are heavily involved in social media platforms like TikTok, Instagram, Snapchat, and Twitter. Although many of these influencers use their image, and likeness to gain followers and attract their audience, this opens up countless opportunities for influencers to get involved in social media marketing. I can say that I follow a lot of social media influencers like David Dobrik, Mr. Beast, Lionel Messi, and Cristiano Ronaldo to name a few. One of the things that all of these influencers have in common is that they are all heavily involved in promoting themselves along with promoting different products that they are using. By posting content online for their millions of followers to see, this will allow these influencers to gain a substantial amount of engagements on their content and they will continue to post more content about those products. Although most influencers are famous and have millions of followers and subscribers, you don't necessarily need to have millions of followers and be popular to be called an influencer. Sometimes, people with just a few thousand followers can make a big impact when promoting a different product or posting content about themselves that appeals to their audience. To be an influencer, you must be active on multiple social media platforms so you can reach a wider audience. Another thing that influencers need is authenticity. If influencers are not authentic and genuine, they will run the risk of losing the attention of their audience. The last main thing that influencers need is to be engaging with their audience. This means that they should be interactive and involve their audience in the decisions that they make and engage in other content they see online. 

There are countless benefits of being a social media influencer. Some of these benefits include more exposure which means they will put themselves out there for more brands to partner with them to promote their products. Another benefit is more credibility. The more authentic and genuine an influencer is, the more credible they will be on their social media platforms. Another benefit includes more engagements on your content which will allow influencers to see what content is appealing to their audience so they can continue to promote similar products. I follow lots of authentic influencers that have given themselves a great reputation to their audience because they are extremely engaging and interactive, and they like to post trendy content that appeals to their audience. 

There are plenty of success stories of influencers making it big in the social media marketing realm across all platforms. Overall, if an influencer is able to stay genuine and authentic, and post trendy content that appeals to brands and their general audience, then they will continue to be able to promote themselves and different products in a positive way.