NateGottronIsLife

      YouTube is an efficient way to promote a brand or a product. There are plenty of reasons to back up that claim within the book. Visual content is becoming more prevalent throughout the world. YouTube is easier to relay messages to consumers who like visual marketing rather than imagery. Nowadays, consumers would much rather watch a video advertisement than look at an advertisement on a flyer. I feel that companies should take advantage of this opportunity. Companies should look into branching out their social media platforms to more video based advertising because they can reach a broader target market as well. In the book "Essentials of Social Media Marketing", chapter 3 section 7 says that YouTube is the ideal platform for industries. There are plenty of other social media platforms that don't have the same advertising effect as YouTube.      With YouTube having high user traffic, there is always increasing opportunity for companies to advertise to new people. Mor

      On Sep. 1st, the Polar Bears lace up the boots to defend Kerscher Stadium in our first game of the season against a strong Kenyon side. The team will head into the season being ranked #13 in the country after a strong finish last year in the sweet 16. Kenyon will head into this season as the #5 team in the country so it's safe to say this game will live up to the fast paced and physical nature. The Polar Bears have sacrificed a lot of time and effort on and off the field to prepare for the game. The boys have been trying to implement new tactics offensively and defensively to help score and prevent more goals. The team looks to be in good condition for we have a great athletic training staff that keeps the boys in solid shape throughout the season. The boys have also been getting it done in the weight room with our strength and conditioning coach, Luke Green-Lauber. The lineup is looking strong for we have a lot of returners with plenty of high level experience in collegiate

      As a part of my Principles of Social Media class we are assigned to post weekly blogs about our readings within "Essentials of Social Media Marketing" provided by Stukent. This textbook has plenty of information regarding the ins and outs of social media marketing. However, I wanted to discuss the advantages and disadvantages of social media. There are many advantages that social media offers including, using multiple social media platforms to reach a broader target market, making it easier on brands to promote their products and their brand itself, and higher conversion rates. Social media marketing is extremely important in this generation because billions of people around the world have multiple social media platforms which allows brands to reach consumers in many ways. Social media allows brands to also use online advertisements to generate ad revenue for the company which I think is a key factor in many companies around the world.  Although there are many advantage

      On August 15th, ONU Men's Soccer launched their 2023-2024 season campaign. Everyone was excited to be back in the action with each other after a long few months of summer. Every player was expected to come in fit and be ready to go when their name was called upon to perform. Like the past pre-seasons, coaches made sure the players were up to speed by conducting three a day practices and multiple fitness tests. None of the players really looked forward to the fitness tests but they knew if they wanted to earn a spot on the team they would have to put themselves through it. After the fitness tests were over, the teams were split into varsity and reserve pools. Each team began training to build chemistry and work on tactics.      Tonight on August 23rd, ONU Men's Soccer was able to put the new and improved team to their first test of the season against a strong Denison squad. It was a very hot and humid evening under the lights at Kerscher Stadium and the turnout from the fa