Marketing with Snapchat


       In this blog, we will be going over the marketing capabilities of Snapchat. Snapchat is very prevalent in the teenage demographic and is continuing to grow. Snapchat is one of the leading social media platforms today with over 750 million active monthly users. The app consists of using your mobile camera to send pictures and videos to friends. Snapchat has some very cool features including stories, editing options, filters, and a snap map. Similar to Instagram stories, Snapchat stories only last for 24 hours and snaps can only last up to 10 seconds before they disappear once opened. There is a quote from the book that says, "In fact, a Snapchat survey of 19,000 people reported that Snapchat is the #1 platform where people enjoy sharing what life is actually like or even random/funny moments." Snapchat gives users the opportunities to express themselves in spontaneous ways to connect with others. 

        Marketing with Snapchat is also very efficient. Active monthly users on average open Snapchat over 30 times per day. Therefore, if brands are able to push out content, they will be able to reach their target market significantly easier. For consumers to see different brands content on Snapchat, they need to find their user name and add them as a friend. Once this step is complete, consumers can see all of the content these businesses are pushing out. It's also easier for people to add you when you create a bitmoji or personal avatar for Snapchat. You can personally customize your avatar to make it look like you with different outfits to wear and different appearance options. Another feature that Snapchat offers to loyal users is Snapchat+. Users with Snapchat+ gain perks such as best friends, customize notifications and track friends via stories and snap map. Different ways brands can post on Snapchat include personal stories, public stories, spotlight and snap map. Snap map offers the ability for people all around the world to see your snaps. The snap map features hotspots where there are a lot of users posting snaps and users can tap on the hotspots and see snaps from different people within that area. This could be beneficial for brands because it can allow them to see where there are a lot of users posting content to ultimately reach those users with their brand content. 

        Overall, Snapchat is designed to deliver quick content to users all around the world. It also allows users to be themselves and personalize their content for others to see. As for brands, they can post content that appeals to their target audience. They can also look at their metrics to see what content is doing well and what isn't. Snapchat is a fun platform that is growing everyday and offers a safe space for users to be free.  

https://edifyapp.stukent.com/EFY-ESMM/CC-77A74C 




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