Marketing with Snapchat


       In this blog, we will be going over the marketing capabilities of Snapchat. Snapchat is very prevalent in the teenage demographic and is continuing to grow. Snapchat is one of the leading social media platforms today with over 750 million active monthly users. The app consists of using your mobile camera to send pictures and videos to friends. Snapchat has some very cool features including stories, editing options, filters, and a snap map. Similar to Instagram stories, Snapchat stories only last for 24 hours and snaps can only last up to 10 seconds before they disappear once opened. There is a quote from the book that says, "In fact, a Snapchat survey of 19,000 people reported that Snapchat is the #1 platform where people enjoy sharing what life is actually like or even random/funny moments." Snapchat gives users the opportunities to express themselves in spontaneous ways to connect with others. 

        Marketing with Snapchat is also very efficient. Active monthly users on average open Snapchat over 30 times per day. Therefore, if brands are able to push out content, they will be able to reach their target market significantly easier. For consumers to see different brands content on Snapchat, they need to find their user name and add them as a friend. Once this step is complete, consumers can see all of the content these businesses are pushing out. It's also easier for people to add you when you create a bitmoji or personal avatar for Snapchat. You can personally customize your avatar to make it look like you with different outfits to wear and different appearance options. Another feature that Snapchat offers to loyal users is Snapchat+. Users with Snapchat+ gain perks such as best friends, customize notifications and track friends via stories and snap map. Different ways brands can post on Snapchat include personal stories, public stories, spotlight and snap map. Snap map offers the ability for people all around the world to see your snaps. The snap map features hotspots where there are a lot of users posting snaps and users can tap on the hotspots and see snaps from different people within that area. This could be beneficial for brands because it can allow them to see where there are a lot of users posting content to ultimately reach those users with their brand content. 

        Overall, Snapchat is designed to deliver quick content to users all around the world. It also allows users to be themselves and personalize their content for others to see. As for brands, they can post content that appeals to their target audience. They can also look at their metrics to see what content is doing well and what isn't. Snapchat is a fun platform that is growing everyday and offers a safe space for users to be free.  

https://edifyapp.stukent.com/EFY-ESMM/CC-77A74C 




Comments

Post a Comment

Popular posts from this blog

Inching Closer to Exams!

     Only a few weeks left. We are almost there! I know that everyone on campus is not looking forward to their exams in the next few weeks but just know that we are this close to winter break! As I approach dead week, it's important that I am taking in all of the information in class to give myself the best chance of getting a good grade on the exam. Dead week is nice considering we get a lot of time to prepare for our exams. It allows me to take a deep breath and recap everything that I have learned over the course of the semester. Procrastination is something that I deal with and I feel everyone on campus deals with in some form. Although it is normal to procrastinate sometimes, exams are not a time to put off studying in the last minute. I have procrastinated on assignments and exams in the past and I can say from experience that I did not do so hot on those exams. The exam period is grueling for everybody, regardless of how many exams you have that week. I myself have three ex
Read more

The Future is Bright for ONU Men's Soccer!

Image
     As the fall season comes to an end, there is much to takeaway. Even though losing in the Sweet 16 was not how we wanted our season to end, we were able to accomplish many feats that were not in our favor. For example, we able to end the season regionally ranked #3, we won our first OAC tournament title since 2015, and we were able to travel to unknown territory and defeat the #1 team in the nation. Although we started the season nationally ranked #13 and had aspirations of winning a national championship, it was important that remained steadfast and take it one game at a time. This season was a roller coaster, full of highlight and full of lowlights. However, we were able to conquer those weaknesses by trusting each other on the field to do their job. Our coach always said throughout the season, "Know your role." What he meant by that was to master the thing that you offer to the team and trust that the other players have mastered their role to come together and perform
Read more

ONU Men's Soccer Headed to Lynchburg!

Image
     It's time for the post-season. The Polar Bears are headed into the NCAA tournament after defeating Otterbein in the OAC tournament to earn an automatic bid. The team is flowing with confidence heading into the first round as they try to continue to keep their winning streak alive. The Polar Bears are playing some of their best soccer at the moment and the team is flowing with confidence all over the field. The selection show for the tournament took place on Monday where we would finally find who we played against for the first round. The team all gathered in the locker room where the selection show was being streamed. Everybody was energetic and anxious to see our school show up on the bracket. We waited for about 20 minutes before we saw our name and the team we were playing against. We saw our opponent and instantly knew it was going to be a tough match-up. The Hornets of Lynchburg University located in Lynchburg, Virginia are the hosts and our first round match-up. The othe
Read more